The annual online music project, Harkive, returns on Tuesday 15th July 2014 to take another worldwide look at what it means to be a music fan in the fast changing digital world.
After an astonishing response to the first running of the project in July 2013, when over 2,500 stories were submitted and the project received worldwide attention, Harkive will once again attempt to mobilise music fans across the globe on a single day by inviting them to submit and share the story of how, where and why they listen to music on 15th July.
We live in exciting times. In the entire history of Popular Music fans have never had so many ways in which to consume our passion than we have right now. Technology has brought millions and millions of songs, videos, performances, as well as related items such as artwork, opinion, and information, just a click away. Armed with this technology, our music consumption habits have been changing rapidly over the last decade. We are increasingly becoming highly individualised in our listening, yet well all share a common bond in our love of noise. I’m interested in the ways we differ, and in the ways we are all the same.
It is my belief that no two people have ever listened to music in precisely the same way, and I think this is particularly, increasingly true today. Some of us may use technology or services common to many others, or we may listen to music on the same type of journeys, or in similar spaces, and for similar reasons, but each of us nevertheless creates our own, unique patchwork from what is available to us. The Harkive Project wants to find out how and why you listen to music in the way that you do, and how the devices, technologies, formats, services and time available to you are combined to create your personal listening experience.
On 15th July 2014 I will once again be gathering stories from music fans across the globe in order to create a unique snapshot of the many listening cultures, habits and practices that exist on that day. These will be added to the responses gathered in 2013, and my hope is that the results of my analysis into the responses to various instances of Harkive develop into a useful, informative and interesting resource for anyone interested in Popular Music. In order for this to happen, I need your help: I’d like you to tell me your story.
Once again, you’ll be able to contribute your story in a number of ways: by writing a few words, or taking some photographs, or even recording some audio or video. You’ll also be able to contribute using Twitter, or by commenting on the Harkive Facebook page, or a number of other online and social networking services. My intention is to make contributing as easy as possible, because I want to gather as many responses as I can. The more people I hear from, the better.
If you’d like to be kept informed of developments as I build up towards Harkive 2014, please join the mailing list. Alternatively, you can follow Harkive on Twitter, or ‘Like’ the Harkive page on Facebook.
Thank you. I look forward to hearing your story.
Birmingham, April 2014