Harkive returns on Tuesday 15th July 2014 to take another worldwide look at what it means to be a music fan in the fast changing digital world.
After an astonishing response to the first running of the project in July 2013, when over 2,500 entries were submitted and the project received worldwide attention, Harkive will once again attempt to mobilise music fans across the globe on a single day by inviting them to submit and share the story of how, where and why they listen to music on 15th July.
Before we begin the process of building up to Harkive 2014, I thought it might be a good idea to give you an overview of the headline numbers for 2013.
The success of the project last year was beyond my expectations. Harkive really, really took off on 9th July last year and I have many people to thank for that. We received coverage in a wide variety of media outlets, including NME, Popjustice, BBC Radio 3 and Hypebot, and at one stage around 11am (GMT), harkive managed to become the number 1 trending topic on Twitter in the UK!
So, here is a quick overview of the 2013 numbers.
On 9th July 2013, 3498 tweets were sent with the #harkive hashtag, from 1152 different Twitter accounts. Approximately 10.6% of these tweets (371) were sent from the Harkive Twitter account, 234 of which were retweets of others’ tweets. In total there were 972 retweets, meaning that 2392 tweets were sent by individuals either contributing to, or talking about, Harkive.
This activity was mirrored over on the Harkive site, which had 3245 unique visitors (82% of which were new on the day) from 57 different countries, with interest in the site peaking at around 11am GMT with over 700 visitors in an hour. There was a similar story over on Facebook, with posts on the Harkive page achieving views in the high hundreds and gathering many shares and likes, whilst ‘Likes’ of the Harkive page increased by 107 to 250 on 9th July and peaked at 266 in the days that followed.
Once the dust had settled and the window closed on 16th July, a total of 1393 people had contributed to Harkive 2013, generating 2698 separate entries over the 11 different methods available. The table below shows the number of contributors per method, then total contributions per method.
88.7% of responses (2392) were received via Twitter, making it the most successful element of the project in terms of numbers, with the average Twitter contributor making 2.07 submissions to the project.
Removing Twitter from the equation and looking at the remainder as a whole, of the non-Twitter responses Email (14.4%) and submissions via the form on the Harkive site (31.4%) represented a solid response, and in addition these submissions took the form of longer pieces, with almost all respondents providing over 200 words and a good degree of detail.
Excluding Twitter, email, 3rd party sites and submissions via the Harkive site, the rest of the available services performed relatively poorly, in particular Facebook, which had been a successful channel during the promotional phase.
Here’s hoping for a similarly impressive response in 2014!
Thanks to everyone who contributed, or helped to spread the word. Let’s do it all again on 15th July.